Is it just me or is anyone else finding it hard to believe that 2019 is almost upon us? With the end of the year looming, it’s time to start looking towards the one ahead. In terms of beauty, what will it bring? What new products will we be using that we’ve never used before? What weird and wonderful ingredients will we discover? And will insanely big eyebrows still be a thing? Here are 5 of the biggest beauty trends of 2019.
Yep, that’s right. CBD skin care is here at last and it’s going nowhere according to beauty editors. If you haven’t heard of CBD before (where have you been darling?), it stands for cannabidiol and it’s an ingredient found in (drum roll please) the cannabis plant. Gasp.
Don’t panic just yet. CBD is a completely different compound to the one that causes the high which we all associate with cannabis, so CBD skin care isn’t going to make you sit around in your pyjamas all day and eat 3kgs of pate and ice cream. Although, who wouldn’t want to do that?
CBD has been studied loads in recent years and scientists have discovered that it has some pretty impressive medical benefits. Happily, most of these benefits can be used to boost skin health. It’s a seriously potent antioxidant which means it fights free radicals and wrinkles. It’s also a super powerful anti-inflammatory which means it reduces puffiness, redness and pain. And it’s thought to regulate sebum production which could prevent acne! Praise jesus! No wonder big beauty brands are already incorporating it into their formulas.
Ok so it’s not all good news. This is still a pretty experimental ingredient and it’s not legal everywhere so isn’t readily available to everyone. But one thing about CBD is certain; it’s going to become more controversial and more widely used than ever in 2019.
I couldn’t write a post about the biggest beauty trend for 2019 without including a hair trend. For some reason I think hair is an aspect of the beauty industry that we often forget about. Or maybe that’s just me! Either way, it’s a huge part of the industry. It’s thought to be worth around 87 billion dollars right now, and that figure is expected to rise again in 2019.
The biggest trend that is predicted to be seen in hair care for 2019 is bangs. Now, bangs are hardly groundbreaking. Who hasn’t taken the plunge and opted for a dramatic blunt fringe at some point? I’m pretty sure that’s compulsory. But somehow this look just keeps coming back year after year as one of the most popular trends.
In the next year it’s expected that cropped bands will be the most popular style. Cropped bangs, often called baby bangs, have been worn by ultra celebs such as Lily Allen and Rihanna. Although they’re a little bit too extreme for most of us civilians, experts in the hair care industry are saying that they’ll become much more common on the high street in 2019.
If 2018 was the year of the highlight, 2019 looks set to be the year of the standout lip. All of the biggest beauty editors in the business are predicting that lip glosses, lip sticks, lip liners and lip primers will be, you guessed it, on every beauty lovers lips for the next 12 months.
In terms of color, those in the know expect that bold lip colors will continue to be popular, but that we’ll see a rise in popularity of the ombre lip. This is one of my current favorite lip looks and one that I’ve been experimenting a lot with.
If you haven’t tried it yet, here’s my top tip. Apply a bold lip in whichever color you prefer before you head out for the day or night. But instead of bringing that color with you, pop a complimentary color into you handbag. Then, as the day goes on and your lip starts to fade, apply the complimentary colour just to the fleshiest part of the lips. Press your lips firmly together after applying to blend the two, et voila!
I usually go with a red lip topped up with bright pink throughout the day. It looks extremely cool and couldn’t be easier! Just choose whichever colors suit your skin tone and that you love to wear, and make it your own. Remember that makeup is supposed to be fun and a little bit wacky, so never be afraid to think outside the box and experiment. And you’ll be bang on trend for 2019.
Aromatherapy isn’t anything new, right? Since the dawn of time humans have been taking advantage of the plants growing naturally around them and harnessing their properties for the purposes of beauty. However, in recent years the beauty industry has seen a real rise in the number of beauty brands who are developing and marketing all-natural products. And customers are loving them!
Some really great examples of this trend are Lush Cosmetics who are now probably the leading brand globally for all-natural skincare. Other brands such as 100% Pure and Alima Pure are newer to the market but already seeing massive brand recognition, sales and customer loyalty.
If you want to jump on this particularly appealing (in my opinion) bandwagon for 2019, keep an eye out for products which contain essential oils such as lavender, tea tree and witch hazel oil. These are all incredibly good for the skin and can help with everything from acne and eczema, to fighting off those pesky fine lines and wrinkles.
Well it shouldn’t come as a surprise that influencer marketing is set to play an even bigger role in the beauty industry for 2019. With the advent of social media, forward-thinking beauty brands were quick to take advantage of the reach and influence that bloggers had. But the way that they have involved them in their marketing campaigns is getting more and more innovative every year.
Social media is basically it now. Yes, tv advertisement is still relevant to the likes of Chanel and other top designer brands. But the arrival of Netflix and other streaming apps to our lives means that even these brands are starting to question whether spending 200,000 on a 20 second advert between in the 6 o’clock news still makes sense. Magazines and other print is also declining rapidly as people favor online media instead. This means that how beauty brands advertise their products has to change, and it is the beauty bloggers and MUAs of the world that they’ve chosen to team up with.
Of course, influencers aren’t complaining. They charge considerable rates for paid content and most earn commission on the products they sell through affiliate links and discount codes. So it’s definitely a win win for everyone. I’m looking forward to seeing more collaborative campaigns with my favorite beauty brands and my favorite bloggers in the year to come.